Living Proof vs Pureology: Which Hair Care Brand is Right for You?

Have you ever stood in a shop, gazing at the shelf, thinking, “What do I look for in a shampoo and conditioner? “You’re most likely not lonely. It’s a never-ending loop of new products, unique products, claims-driven products, basic products, and so on. Although there are a lot of brands, Living Proof VS Pureology is the decent ones that cater to your needs. But to determine the best here is a comparison, Living Proof VS Pureology.

You’ll find a decent range of shampoos and conditioners from both brands, whether you’re looking for a new shampoo or conditioner. The question is, how do you choose between the two options? Which one is most appropriate for you?

Conditioners and shampoos are available from both brands. They’re pricey, but they’re worth every penny of your investment. They are also ideal for chemically damaged hair, which explains why the brands have received so many favorable scores and feedback.

Is Living Proof VS Pureology better?

Hair shampoos like Living Proof and Pureology will make you look younger and far more elegant, as well as give your hair a fresh look.

Living Proof Shampoo is suitable for all hairstyles and can be used daily. It can preserve and strengthen it naturally. It is suitable for hair that is dry and damaged as it has cleansing amino acids that can make your hair look better and help grow longer.

Pureology Shampoo is a four-level lift shampoo for colored hair. This shampoo is designed to help blond hair maintain its color for longer, whether it’s normal or dyed. It’s silicone-free, paraben-free, plus sulfate-free, and it doesn’t leave behind damage.

Living Proof VS Pureology Shampoo

Living Proof manufactures sulfate-free shampoo and conditioner collection promises to restore moisture and make hair look healthier. This shampoo’s ‘weightless’ formula can softly cleanse while reinforcing and restructuring fractured fibers, with the aim of profoundly nourishing damaged hair. The conditioner is meant to rehydrate the hair while both securing it and avoiding any breakage.

Both come in a squeeze bottle with a push-up dispenser and are suitable for dry, colored, and broken hair. The shampoo has a floral fragrance with a citrus twist, and the conditioner is much zestier.

For dry and colored hair, Pureology has developed a sulfate-free shampoo and conditioner combo. With a recipe that includes sage, jojoba, and soy protein, it claims to softly cleanse and vigorously hydrate your locks. The shampoo can also improve, rebuild, patch, and avoid color fade, according to the company.

With a combination of bergamot, ylang-ylang, and patchouli, the shampoo has an aromatherapy fragrance. Peppermint is the fragrance of the conditioner and is made of essential oils. Both are contained in a flip-top bottle with a squeezy lid. The conditioner comes in an inverted container for simple use.

Which is better in Living Proof vs Pureology?

Living Proof vs Pureology

If your hair is damaged, the Living Proof shampoo is the one to use. It contains amino acids, which can help clean and strengthen your hair.

The pureology shampoo is free of sulfates, parabens, rubber, and other harmful ingredients, and it should be used regularly. It’s not only appropriate for everyday use, but it also works well on low-maintenance hair.

Pureology products come in bigger packaging than Living Proof products.


1. What shampoo is comparable to Pureology?

There are a lot of brands that produce sulfate-free shampoos comparable to Pureology. Brands like Living Proof, Briogeo, Olaplex, amika, and many others produce sulfate-free shampoos comparable to Pureology. All of them are easily available online for you to can give a try.

2. Is Pureology really worth the money?

In terms of quality hair treatment, Pureology is one of the best options. That isn’t to suggest that this shampoo is all-natural; it isn’t. When it does, it just avoids the chemicals. Since essential oils are used to replace some of the chemicals, your hair can feel thick. Pureology is, in several ways, a forerunner to this wave of transformation. For a long time, it’s been a go-to for experienced stylists. It is also the most often suggested brand by them.

3. Is Costco shampoo made by Pureology?

Kirkland Costco shampoo is not made by Pureology, although both of them are 100% vegan and don’t use harmful chemicals that may damage your hair. To put it in perspective, a single 33.8 oz bottle of Pureology Hydrate Shampoo costs very much, while the same volume of Costco shampoo costs comparatively less, and with the matching conditioner, together they both don’t even cost as much as Pureology shampoo.


Hi, I am Purtika. I am a Beauty and Fashion vlogger. I like to try out beauty products and experiment with makeup ideas. My hobbies include reading, cooking and obviously shopping.

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